TSC - Tourist Sale Card

TSC (Tourist Sale Card) is a comprehensive discount card and shopping platform connecting tourists with hundreds of stores operating in Istanbul's busiest tourism districts. The project was developed to digitize the shopping experience of the more than 15 million foreign tourists who visit Istanbul each year and to make it easier for local retailers to reach the tourist segment.

The app moved the physical TSC discount card to a digital platform, eliminating the need for tourists to carry a physical card in their wallet. After downloading the app and registering, users earn discounts ranging from 10% to 50% at partner stores using their digital card number. Map-based store discovery lets tourists see nearby partner stores based on their current location, and category filters (jewelry, textiles, leather, spices, souvenirs) make it easy to find the product group they're looking for.

The in-store experience is enhanced with QR and barcode scanning — tourists scan the QR code at a store entrance to view current campaign information, discount rates, and the product catalog in real time. The store owner scans the customer's card to apply the discount, and the transaction history is reported to the central system instantly. This two-way verification system ensures security for both the tourist and the store.

The platform serves Istanbul's largest tourist segments — Europe, the Middle East, and Russia/CIS countries — by operating in four languages (TR/EN/AR/RU). Thanks to location-based push notifications powered by CoreLocation, tourists automatically receive campaign alerts when they approach shopping districts like the Grand Bazaar or Istiklal Street. Built on 150+ source files, the app has reached 25,000+ monthly active users and 100,000+ downloads, becoming a significant digital component of Istanbul's tourism ecosystem.